Google Analytics is a valuable ally of e-commerce in the
battle for consumer money. It gives you rich information about your site, your
visitors and where they came from. All of this information can be used to find
new customers and increase conversions. For many e-commerce owners who are just
starting out, Google Analytics may seem like a big mess of technical reports
with information difficult to understand and navigate.
How to set up Google Analytics in your store? What are the
basic reports you should always be checking?
These are important things to know
as well as a few other little things that will help you improve your knowledge
and drive sales.
Why do you need Google Analytics?
If you have a physical store, you can see your customer. You
can notice their habits and habits and talk to them. Without e-commerce
analytics (as we'll now call Google Analytics in your e-commerce), a virtual
store leaves you blind about so much information about your customers and
visitors that you would normally be able to see. Using Google Analytics can
help you improve the understanding and effectiveness of your marketing
campaigns, better understand your visitors, and optimize your store for
conversions and sales.
Configuring the tracking of Google Analytics e-commerce:
Google Analytics is pretty easy to set up, but the exact
steps will depend on your e-commerce platform. Whether you use Santive Commerce
or OpenCart is very simple. Just create an account in Google Analytics, copy
the tracking and paste in the corresponding field in the configuration area of
your store.
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