Wednesday, May 3, 2017

Visual Appealing Data Visualization: It's All About a Good Storytelling


Infographics and visualizations of data have become essential for journalism with the emergence of digital media, where large volumes of data need to be interpreted and communicated simply to the audience. To explore the potential of online news, more and more journalists and professionals of the area are willing to learn how to build their own interactive graphics and illustrate their stories, a task previously restricted to designers. The tools mentioned on the previous post are a great resource for professionals who don’t know how to work on InDesign and Illustrator, which are usually used by designers. It doesn’t matter how you will display data, but the storytelling has to be very clear. The tools mentioned previously were great examples (Infogr.am, Easel.ly, Tableau, Timeline and Mapbox) and they help professionals to do that.
As I designer, I got to design many infographics, but there is a specific one I have designed that serves as a good example of how “boring” data can look fun. Once I designed an infographic for a Fortune 500 software company that builds mainframes for companies such as IBM. They had just launched a security software for mainframes and they wanted to create an infographic saying information about data loss and hacking that happens in many business because companies don’t protect their mainframe. Ok, you probably got lost on the first sentence, right? Anyways, I was assigned to design this infographic that displayed stats about the topic to help selling the software. Check it out below.

It doesn’t sound that boring, right?
After the success of the infographic, the company asked me to create an animated video of that infographic, which can be watched here.


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