Intro

Hello! My name is Amanda and I’m a Digital Marketing student. I’ll be writing about marketing and data analytics on the next weeks with an easy to understand language, as I’m just a beginner in this area.

Data is officially the currency that is trending nowadays in the business world. Companies seek get a better understanding of the data they own or trade data with other companies in order to improve their business. Owning data does not mean much if a company does not know how to handle it correctly towards its success. Therefore, the data analytics field has grown so much recently, and it has been requiring proper professionals to work in the area that are able to understand and manage data sets for different types of industries. The most valuable skill is to combine the understanding of a business goal, analyzing the problem of the business and being able to apply the knowledge of data to solve a problem at a company. Data analysts do not just analyze the data provided, but they apply the results for many different aspects of a business: increase business, analyze customer satisfaction, target prospect customers by marketing strategies, improve ROI of campaigns and know how the company is performing. These are a few of responsibilities that a data analyst has in a company that help take major decisions in businesses. Data is a very fresh topic and it already can change many business paths just by being managed in the correct or not way.

Stay tuned for the upcoming posts I’ll be talking about data analytics here.

Visit my portfolio at www.amandakunrath.com