By analyzing data’s operational information, it is possible to direct the marketing campaigns to encourage the consumption of different products by customers who demonstrate the potential for such purchase and improve the quality of the products themselves. Data analysis allows the identification of failures to optimize the internal processes where necessary, also reducing the cost with maintenance. The competitive advantage provided by the data has always existed, but it only took time to people realize it could be converted into profit. When Big Data is involved in planning (growing volumes of internal information and new sources such as mobile, cloud and social media) business competitiveness is taken to a whole new level. A company’s data is a valuable resource and it needs to be used in the company's favor. Companies should look at their data sources and explore them to improve relationships, build loyalty, retain customers and integrate roles within a company. Large companies collect large amounts of information about everything and this quantity becomes so abundant that it often does not receive proper attention. Emeralds are everywhere, but only those who are aware of the data will find out what is behind the curtain.
Visit my portfolio at www.amandakunrath.com
No comments:
Post a Comment