Are you that person who does not rest until you find the answer to your doubts?
What do you get up at night to search Google for a crazy question that popped up in your head? Are you always asking "why?"? Are you always connected in what is happening and want to participate in everything? If your answer was yes to most of the questions, congratulations! There are chances of you being a good marketer.
Anyways, let's talk about the 12 essential skills for a digital marketer to be successful and I hope you identify with all of them!
1. Passion for learning
If you want to be a good marketer, you must really enjoy learning. Marketing changes a lot and fast, and the professional who is always thirsty to learn new things will certainly have better strategies and more attuned to the changes of the public. Marketing is increasingly immersed in digital solutions and to think about strategies in this context, it is necessary that the marketer is familiar with the various interactions and possibilities that the internet provides.If you want to start working with marketing but do not like to learn, maybe this career is not for you.
2. Familiarity with digital
Do not just be a social network user. You really must be a lover of this universe. This means understanding the qualities, the defects and always striving to secure the best possible relationship. Start taking profile in all social networks and be always aware of the news and updates that arise.
3. Independence and dynamism
Something that helps in making decisions quickly is being independent, knowing how to self-manage and make decisions on your own. It is always important to ask when you do not know something and have the referrals of your supervisors, but the more initiative and ability to solve problems (and fast!) The better you will be as a marketer.
4. Passion for metrics ...
In order to be a good marketer, you need to be passionate about numbers, closely monitor the performance of your campaigns, and know the results by color to be able to defend your marketing investments.
5. ... and an analytical mind
Along with the fixation by the numbers, it is obligatory to know how to interpret them and think strategically how to improve them. It's no use measuring everything you can and not using Analytics results in new insights to boost your bottom line.
6. Mastering the main digital marketing techniques
After all, being a multipurpose professional can be a good starting point for a management position in marketing or project manager, and there you will need to articulate several different strategies, thinking about the company's marketing plan in an interconnected way.
The main expertises there are today in digital marketing are:
Content Marketing and Blogging;
Social networks;
E-mail marketing;
Paid Media;
Design;
Web analytics;
Growth Hacking.
There are still other practices besides these, and new ones come up every day.
7. Ease of teamwork
As you may have realized, digital marketing is full of challenges and expertises, and unless it's a very early business, the marketer needs to be able to work in a team.
Managing yourself, your superiors and your teammates can be a challenge, but empathy, feedbacks and clarity are important allies to achieve this feat!
8. Curiosity
Curiosity is what leads us to want to know about everything that is emerging in the market, that makes us test so many times without tiring and that leads us to want to understand more and more our person.
That is: if you are not curious, you will possibly find the marketing routine boring or stressful.
9. Empathy
Digital marketing experts are the most empathic marketers. We spend our time thinking about what our audience wants to see. But this premise is not just for Digital Marketing! Any marketer today needs to work on their empathy.
Marketing, in order to be effective, has to be more and more personalized and for that, those who think about the actions need to put themselves in the place of who is going to be impacted by it. If you go to work with marketing, you can be sure that you will spend most of the day asking yourself the question, "What will my audience want to see?"
10. Creativity
This is one of the skills that most people associate with a marketer. Behind any well-crafted campaign, viralized content or outcome action, has some very good balcony and an idea that makes us say to ourselves "why I didn’t think of this before?" But do not be alarmed: creativity is not a divine gift, given only to the select few. Creativity is an exercise.
11. Organization
To account for doing so much and coordinating so much, you have to be organized.
There is no successful marketing professional who is relapsed or disorganized with their time, their space and their work. From planning to creating the editorial calendar, to the various tasks required to put a marketing plan in the air, everything needs to be well thought out and structured.
12. Initiative
Even if you have not yet gotten a chance to work in the area, tell yourself a lot if you've touched a project on your own initiative - such as a Youtube blog or channel - or if you've done something brave - like quitting and living with monks to learn meditation, why not? But taking risks is very important as a marketer, because it means you are innovating.
Now that you've checked out all the skills a marketer needs, do you feel motivated to work in that area? Are you overly identified with all points? So what are you waiting for?
Visit my portfolio at www.amandakunrath.com
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